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Behavioral Scientist
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The Psychology of Overhead Aversion—and What It Means for Charitable Work - By Uri Gneezy - Behavioral Scientist
https://behavioralscientist.org/the-psychology-of-overhead-aversion-and-what-it-means-for-charitable-work/
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Why are people so averse to paying charities’ overhead costs? What could knowing more about overhead aversion mean for successful fundraising? We conducted an experiment to find out.
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