Many reporters hesitate to invest time or money in a potential story without any guarantee of a return, but they overlook pre-reporting—or developing a story before it’s accepted for publication—at their own risk. A well-planned pre-reporting process helps journalists stress-test story ideas, solidify communication with sources, build confidence in a beat, nail pitches, and ultimately develop richer stories. Pre-reporting, when done well, may even boost your efficiency and save you time...
