Frontdoor Benefits, my new startup, posted our first newsletter/update. In doing our “planning” for it I took a lot from how I apprach this blog: We are writing to a single individual (”Dear treasured friend” not “Hey friends”). We are writing from each of our personal voices (”This is Charlotte. I have… ” or “This is Ben. I have…”) Tone is casual and informal, we are sharing the things we’ve done or are thinking about with a close and curious person. We write about ...
