If you’re in marketing or events, you’ve likely heard the argument: Are trade shows and events really worth the investment? On a recent podcast, Rockway CEO, Matt Kleinrock, sat down with John Seeds, CMO of TTEC Digital, to unpack exactly that and his answers bring fresh clarity to the conversation of how events impact GTM […] The post How Events Impact GTM Strategy: What a CMO Really Thinks appeared first on Rockway Exhibits + Events.
