Jill Lepore (2020) A history of a forgotten company from what seems like a radically different time. The company, Simulmatics, essentially invented the field of data science applied to social sciences, and tried to apply these ideas to advertising, warfare, and law enforcement. Sound familiar? It's probably unsurprising that Simulmatics is forgotten: it was barely ever a functional company, and would perhaps never have achieved even the limited results it did without the quagmire of the Vietn...
