It feels as if we're at the tail end of the first era of social media in the West. Looking back at the companies that have survived, certain application architectural choices are ubiquitous. By now, we're all familiar with the infinite vertical scrolling feed of content units, the likes, the follows, the comments, the profile photos and usernames, all those signature design tropes of this Palaeozoic era of social. But just as there are reasons why these design patterns won out, we shouldn't l...
