In many companies, data, findings and insights are all used interchangibly. Slack conversations circle around convincing data points, statistically significant findings, reliable insights and emerging trends. Unsurprisingly, often conversations mistake sporadic observations for consistent patterns. But how impactful is the weight that each of them carries? And how do we turn raw data into meaningful insights to make better decisions? Well, let's find out. Data ≠ Findings ≠ Insights. Short...
