Building and optimizing paid media campaigns is one of the fastest ways to fill a pipeline, but B2B paid search success is harder to achieve than you might think. Between tight budgets, long sales cycles, and multiple stakeholders, SaaS marketers face a unique challenge: How do we build brand awareness, generate qualified leads, and drive attributable […] The post B2B Paid Search Ad Mistakes Undermine SaaS PPC & Retargeting appeared first on Bay Leaf Digital.
