Most CEOs and founders have some sense of how Conversion Rate Optimization (CRO) might improve their business, but few truly understand the numbers and how profound the impact can be. In this series we’re showing the hidden math at play in the world’s most successful businesses: Part 1: Why CRO is the most important activity for your business. Part 2: How CRO reduces cost per acquisition from paid advertising. Part 3: A practical guide to dominating your market. Part 4: How to do CRO for ...
