Consumers today crave personalization. They expect retailers to recommend products they’re likely to buy and entertainment platforms to suggest shows or movies they’ll enjoy. According to McKinsey, 71% of consumers expect personalized interactions, and 76% get frustrated when companies fall short. Yet, these same consumers are increasingly protective of their privacy. A staggering 85% say ... The post From Cold Starts to Tailored Journeys: Driving Consumer Personalization appeared first o...
