For eCommerce, the era is going so well that most people haven’t really taken full advantage of hyper-segmented stores. While most e-commerce stores are aspiring to be as open to as many customers as possible, there is a move to create hyper-specialized stores, which offer the selected items to an even more exclusive group. The result? They can become one of the most vital strategies targeting long-term customers and market segment differentiation in a highly saturated market. And you? In f...
