Personalization is no longer just a clever tactic; it’s the backbone of successful event marketing campaigns. When done right, it turns passive attendees into engaged participants and fleeting interactions into long-term relationships. From your first pre-event email to the post-show follow-up, personalization is the thread that ties your strategy together with relevance, intention, and results. […] The post The Power of Personalization in Event Marketing Campaigns appeared first on Rockw...
