Ugh. An email from a disappointed client. “Dan, we’re pretty taken aback about what you presented earlier this week. We need a call ASAP to have a serious conversation about this project to make sure we’re not headed in the wrong direction.” If you’ve been running a design business for long enough, I imagine you’ve gotten your fair share of these emails. I certainly have. There’s usually a common culprit. And don’t worry: it’s both easily prevented and easily corrected. How?...
