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Adnimation’s Study on Efficacy of Interstitial Ads Featured in AdMonsters
https://www.adnimation.com/adnimations-study-on-efficacy-of-interstitial-ads-featured-in-admonsters/
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Our study showed that the average eCPM for interstitial ads was a staggering 4,094% higher than the average eCPM for traditional banner ads.
