When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business. Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital grow...
