From Germany to America, from Perth to Melbourne, people keep asking me how we land software contracts with companies all around the world. My answer: Because we are that F****** good. Let me explain. A long time ago I read a fantastic book called “So Good They Can’t Ignore You” by Cal Newport. As obvious within the title of the book, it discusses the premise that when one focuses on skills and ability then other people, whether businesses or clients, will find it hard to ignore them.
