On 9th August 2006, “Fake Steve (Jobs)” started blogging at The Secret Diary of Steve Jobs. The blog featured scathing criticism of Silicon Valley and the tech industry at large, a pinch of political satire, along with many in-jokes and pandering to the zeitgeist. It was, above all else, very funny. A year or so after it began the identity of the ghost writer was revealed as journalist Dan Lyons. The blogging eventually stopped as the (real) Steve Jobs’ health deteriorated, and a single...