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From:
Spiceworks Ziff Davis
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The B2B Event Conundrum: Cost vs Value. Turning a significant investment into a high-performance lead driver
https://swzd.com/blogs/the-b2b-event-conundrum-cost-vs-value-turning-a-significant-investment-into-a-high-performance-lead-driver/
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blogs
event marketing
marketing roi
b2b marketing strategy
b2b events
buyer engagement
in-person events
cross-functional alignment
B2B events aren’t outdated—they’re misunderstood. Learn how to turn them into powerful tools for driving alignment, influence, and revenue.
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