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Build Intent-Based Target Account Lists (TALs) to Drive Better Demand Generation ROI (Updated) - Spiceworks Ziff Davis
https://swzd.com/blogs/build-intent-based-target-account-lists-to-drive-better-demand-generation-roi/
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Building target account lists (TALs) with top priority accounts that yield higher conversion rates can be a challenge for a demand generation marketer. Here’s where intent data comes into play. Find out how.
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