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What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One - SegMetrics
https://segmetrics.io/articles/what-are-the-4-types-of-marketing-attribution-models-and-why-you-should-use-each-one/
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tracking & reporting
first click attribution
first engagement attribution
full funnel attribution
last touch attribution
In a world where marketing is driven by data, understanding how your data is analyzed is just as important as collecting it. If you want to stop guessing
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