All advertisements have an expected lifespan, but on TikTok’s platform, where viral content reigns supreme, that lifespan is very short, thanks to a unique challenge on TikTok: creative fatigue. Creative fatigue is the gradual decline in ad performance simply because viewers are tired of seeing it. TikTok’s algorithm prioritizes freshness and penalizes repetition, demanding a constant supply of new and engaging content. To prevent creative fatigue on TikTok, ecommerce brands need a de...
