This article is part of an ongoing series about the future of artificial intelligence, drawing insights from LIFT Labs’ AI portfolio. TL;DR Contextual AI is redefining personalization by making it more effective and less reliant on personally identifiable information (PII). AI is shifting away from demographic-based targeting and toward real-time, engagement-driven personalization. Two LIFT Labs ... The post Rethinking Personalization: What Happens When AI Focuses on Context, Not Identity a...
