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From:
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What is a 'Buyer Persona' and Why is it Important? | Social Media Today
https://www.socialmediatoday.com/news/what-is-a-buyer-persona-and-why-is-it-important/507404/
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You can't expect to hit your target if you don't know what you're aiming for. Learn what buyer personas are and why they matter to every business.
