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Calling donors to thank them doesn’t make them more likely to give again
http://theconversation.com/calling-donors-to-thank-them-doesnt-make-them-more-likely-to-give-again-126995
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Like any personal touch, there’s a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn’t make donors more generous.
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