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TikTok's Black Friday Boosted Small Brands but Showcased a Big Weakness - Business Insider
https://www.businessinsider.com/mixed-results-tiktok-shop-first-us-black-friday-cyber-monday-2023-12
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Industry sources told Insider that small, social-savvy businesses made huge sales on Black Friday on TikTok Shop, while bigger brands were still reluctant.
