New research states 54% of consumers will leave a site because it was too difficult to find the right product. Having too much choice becomes less desirable when retailer sites do not deliver elegant and intuitive methods to refine large volumes of product down to a select few. My recent post on Jeanswest illustrated this with examples (click here to read). Due to the confusing nature of filtering tools on subcategory pages, 64% of consumers prefer to use Live Chat or speak to an employee to ...
