One of the most common strategic initiatives seen in recent years for retailers who have a physical footprint, is the activation of Click and Collect pickup options: also referred to as "BOPIS" - buy online pickup in store. There are benefits to introducing this pick up service, however, many retailers think by purely offering this option, consumers will use it. The result is a poorly planned offering.... The online experience to select a store is confusing and clunky The in store experience ...
