One of the most common fallacies in digital is, if you are a big retailer you must know what your doing. This could not be further from the truth. To illustrate this, there will be a series of upcoming articles which will conduct a deep dive into large well known retailers and providing specific examples as to why they are underperforming in the delivery of creating amazing online experiences in various contexts. This has already started with an article written in the demise of Jeanswest (cli...
