Every year I am asked by the Power Retail team to conduct experience design audits on large Australian retailers. This "Road Test", as they call it, is meant to show other retailers that just because these retailers are large and well-known does not imply they are delivering amazing online experiences to consumers. This article conducts a high level experience design audit on Myer Department Store and calls out the issues and provides tips on how to make the right changes. Smartphone Screens:...
