With COVID-19, retailers are confronted with store closures and consumers being told to stay at home. Global business disruption has been predicted to extend beyond 12 months (Source: Imperial College London). This is relevant in the business context because it will force consumers to adopt new habits. It takes 66 days for new behaviours to be automatic (Source: European Journal of Social Psychology). The “new habits” of high interest is the increased dependency being seen in online retai...
