Kmart is forcing consumers into an online queue when traffic volumes to the Kmart site reach certain levels to avoid the risk of affecting site performance. Picture this, a consumer has a need to purchase a product online, they go to the Kmart site where his/her journey is halted with a message stating they need to wait (see image below). Kmart says… "New measures had been created to minimise the effect of the customer journey." Kmart thinks forcing consumers to wait will enhance journeys. ...
