As the consumer's needs continue to rapidly change, retailers are seeking predictions of the future. Many businesses come forward asking me to gaze into a pretend crystal ball and construct a future that cannot yet be determined. For businesses seeking answers, there is no need to predict the future, the customer does all that for you. Your existence is based on satisfying the customer, so what can a business do to enable the customer to help predict the future?! This is done by activating wh...
