55% of emotions are expressed nonverbally! So why is this important to retailers? When consumers are in "buying mode" their underlying emotions subconsciously take over decision making explaining why physical retail converts higher than online. Good salespeople read these nonverbal cues and react. People struggle to hide these nonverbal emotions when they have a need to fulfil. The "COVID Consumer" (as I call them) now have a greater dependency on the online channel when they want to engage. ...
