The use of ad blockers is popular because people have had enough of their exposure to irrelevant and visually jarring advertisements which reduce their positive experiences when trying to engage with sites. This lowering of tolerance for banner advertising has come as a result of COVID-19, which has increased peoples dependency of the digital channel. This dependency will continue to grow, and so to will the use of ad blockers. This makes the topic of ad blockers an important conversation spe...
