Power Retail's "Ask the Experts": evaluating popular Beauty retailers on how they are performing on mobile. Power Retail asked me to critique three beauty retailers on how they are performing in the context of eCommerce best practice: Adore Beauty, Sephora, and Lush. I only looked at mobile screens because of the sheer dominance this device type has compared to the other two (desktop and tablet). Due to the heavy reliance consumers have with their own smartphone, online retail success is depe...
