Organisations invest heavily in content strategies, creating content to assist in information gathering and online buying. However, over 95% of businesses forget a critical part of the content plan: error messaging. An error message can occupy an entire page (such as page not found) or it can be a small subtle message relating to the incorrect entry of information (such as in the shopping cart). Remember who has written these messages: Developers! Please do not misinterpret this statement, so...
