A common issue in organisations who struggle to leverage the digital channel to drive growth is the absence of a "Head of eCom/Digital" role. In fact there is research proving when this role is operating with the right individual, it drives overall business growth. When I explain the importance of this individual and this role to organisations around the world, I use the "Race Car" analogy (see below): Firstly, consider the eCommerce technology (and other supporting technologies) as a high-pe...
