Worldwide searches for products/services that include the word “best” has outpaced searches where the word “cheap” is being used. COVID-19 has accelerated online buying, but there are still questions marks on what the new “COVID-consumer” looks like. This new research from Google provides good insights. The precise value of “cheap” will vary between individuals but does carry a singular meaning. “Best” also has scope in meaning but it reflects a growing need to find produc...
