“Slow Fashion” is here to stay and the demise of fast fashion is imminent. New research defining the “COVID Consumer” talks about the new motivations and decision-making biases. One big adjustment is around environmental empathy and the ethical behaviours of retailers. This perspective was gaining momentum pre COVID, but it has amplified because of the pandemic. The result is a growing desire to purchase garments that have “permanence”. Consumers see this type of purchasing will l...
