If done right, physical retail can benefit from the growth seen in online retail. One of the more common projects I am leading is auditing and improving end to end click and collect experiences. I recently wrote an article on what best practice looks like. This has been a popular focus for many retailers because this is clearly becoming a preferred option to shopping in store. Consumers want to buy online to secure a product, and then have a look at the product in store to ensure its right be...
