Ikea has ended production on its bible-sized catalogue after 70 years. It’s official, the eCommerce/Digital channel has taken over as the primary revenue channel for businesses and is now the center of the business universe to drive growth. If a business wishes to drive wider business growth, it starts by growing the online channel and builds out. What does this announcement from Ikea mean for retailers who have a blinded dependency on print catalogues? It’s simple, get rid of it and prop...
