Google is constantly working to apply enhancements to its organic ranking algorithms which are designed to present the most relevant businesses to a consumer, based on the keywords he/she uses. This comes as no surprise and is common knowledge. However, in May of 2020, Google announced big changes are coming but due to COVID, the changes will be activated in early 2021. This was also done to give businesses time to prepare. What is the change? Put simply, organic rankings will be based on the...
