New research from Bazaarvoice has proven 36% of global consumers say visual customer reviews are influential on apparel purchases. One of the most common traps retailers get into is, once they set up a high-value part of their online retail experiences (such as online customer reviews) they forget about it and move on to the next thing. It almost is like ticking off a task. When in fact the right approach is to be constantly reviewing those high-value contributors to online customer experienc...
