Attention Retailers! Get your “COVID Content Army” ready for the next shutdown. The recent shutdowns of Melbourne and Auckland are reminders of the volatility the Pandemic has on people and businesses. The NEW reality all businesses need to face is a “Plan B” life with COVID. “Plan A” is where Vaccines decimate the virus, however, this is not likely for all the reasons we know: anti-vaxxers, mutations etc… Businesses need to plan an existence with COVID-19 being around for years...