46% of UK consumers purchased online for the first time. But will these “first-timers” continue to buy online? As COVID was impacting the entire world, one of the more interesting trends of 2020 was the high volume of consumers who began to purchase online for the first time ever. For those retailers who were prepared, it became the ideal opportunity to acquire new customers. In 2021 the research now turns to look at this trend differently: will these “first-timers” continue buying on...
