To truly leverage the online channel, it needs to be treated "Strategically". But what does this actually mean?? It is the act of taking your wider business strategy and translating it in a way that defines how the online channel is to look, behave, and operate, to support wider business goals. This precise alignment of the online channel to the wider business is how the online channel impacts total business growth. The purpose of this article is to explain how to plan and achieve this alignm...
