Retailers understand the importance and power of perfecting mobile experiences. With this realization, retailers invest heavily in mobile-specific content and functionality to improve engagement on the small screen however, the mobile checkout experiences continue to perform to a low standard. This statement is backed by research that came out in 2020 where the add-to-cart rates ("add to cart rate" = the ratio of total visits to the number of consumers adding a product to a shopping cart) for...
