Question: What is the one thing separating physical retail from online retail. This is looking from the consumer's perspective in the type of experiences they are presented with. This one thing is the reason why physical retail converts considerably higher (20% to 40% range) than online retail (1% to 4%). Answer: Rules! The rules (or the "rules of engagement") governing how a retailer should be engaging with a consumer are exponentially different online to in-store because eCommerce technolog...
