One of the biggest challenges retailers face is trying to drive growth with less inventory. This has been a challenge since COVID began. When looking at the bigger picture, US consumers spent a record $204.5 billion online throughout the 2021 holiday shopping period: November to December 2021. A 9% increase from the previous year. Figure 1 This increase could have been arguably larger when analyzing the breakdown of sales over this two-month period… The early weeks in November (1st to 24th)...
