Over the last 20 years, the world of advertising has grown in complexity due to the number of methods and channels to be visible. This complexity increases the pressure for businesses to find effective and efficient ways to acquire new customers at scale, delivering ROI. This complexity behind advertising has amplified over the last 14 years because of the smartphone and even more so with the pandemic. As soon as a consumer identifies a need, he/she immediately investigates with the supercomp...
